01
UNDERSTANDING COMES FIRST
Better recommendations begin with understanding what makes each product and each shopper different.
We started with one question.
Why should shoppers have to search through an entire catalog to find the products that fit them?
We believe better commerce starts with understanding products before recommending them.
OUR STORY
It began by listening to what customers wanted.
“Running a salad shop taught us something simple: every customer wants something different. We built TasteQ around that idea that better commerce begins by understanding what people actually value.”
Sun Yang
Co-Founder & CEO
What began as a question about individual taste became a broader mission:
help ecommerce brands create shopping experiences that feel more relevant and intuitive.
WHAT WE BELIEVE
The principles behind what we build.
02
RELEVANCE SHOULD START SOONER
Shoppers shouldn't have to build a long history before commerce begins to understand what matters to them.
03
BETTER AI SHOULD FEEL MORE HUMAN
The best technology doesn't add complexity to shopping. It makes discovery feel simpler, more intuitive, and more personal.
OUR VISION
Make every shopping experience feel understood.
We envision a future where finding the right product feels natural, not because shoppers are asked to search harder, but because commerce understands what matters to them.
SEARCHING
UNDERSTANDING
DISCOVERING
From searching for products to discovering what fits.
WHAT'S NEXT
Building a more relevant future for commerce.
See how TasteQ turns product understanding into better discovery for every shopper.